Webhooks

Integrations · Intermediate · 15 min read

Setting up webhooks to send lead data to external services

Webhooks

Difficulty: Intermediate | Time: 15 min

Webhooks allow you to automatically send lead data to external services in real-time. When a new lead is captured, LeadLocator can send the data to a URL you specify — enabling real-time CRM updates, custom notifications, and data syncing with other tools.

Setting Up a Webhook

1. Go to Integrations in the sidebar
2. Click Add Webhook
3. Enter your webhook URL
4. Select which events to trigger the webhook
5. Save your webhook

Webhook Payload Each webhook sends a JSON payload with lead data:

{
  "event": "lead.created",
  "timestamp": "2024-01-15T10:30:00Z",
  "data": {
    "id": "lead-123",
    "location": "London, UK",
    "pageUrl": "/pricing",
    "referrer": "google.com",
    "websiteId": "site-456"
  }
}

Testing Webhooks Use services like webhook.site or RequestBin to test your webhook configuration before connecting to production systems.

Troubleshooting

• Not receiving data? Check your endpoint is publicly accessible
• Authentication errors? Add required headers in webhook settings
• Timeout issues? Ensure your endpoint responds within 30 seconds

Security

• Use HTTPS endpoints only
• Validate the webhook signature (when available)
• Keep your webhook URLs private