Find answers to common questions about LeadLocator's website visitor tracking, pricing, data privacy, and integrations.
LeadLocator is a powerful tool designed to help businesses turn their website traffic into actionable leads by identifying the physical addresses of their website visitors. It utilizes advanced browser technology and geocoding to analyze anonymized data and convert it into real-world locations.
LeadLocator uses a small tracking script that you embed in your website's code. When a visitor arrives, the script requests permission to access their location. If the user consents, it analyzes the available location data, sends it to a geocoding algorithm, and returns a physical address.
LeadLocator provides page visit data, session duration, and traffic source for all visitors. For consenting visitors, you can configure Full Address, Postcode & Town, or City Level Only detail. Agency plan users also access advanced analytics and AI insights.
While any business can benefit, LeadLocator is particularly effective for B2C businesses. A local cleaning company could use high-intent website visit data to send personalized direct mail, or a retailer could measure the effectiveness of local marketing campaigns.
The tracking script collects basic anonymous details from every visitor. For geolocation and address matching, the success rate depends on visitor consent. On average, you can expect a match rate of 5-15%.
You can install the tracking script manually by adding it to your website's code, or use Google Tag Manager. Detailed instructions are provided during onboarding. Tracking begins as soon as the script is live.
Yes, LeadLocator is compatible with any website platform that allows custom code in the <head> section or supports Google Tag Manager.
LeadLocator is designed to comply with GDPR and CCPA. It only processes address-level data where lawful consent has been obtained. The platform does not collect personally identifiable information such as names or email addresses.
Starter (£29.99/month): 1 included domain, 25 matched addresses per month, CSV export, analytics dashboard. Professional (£69.99/month): 1 included domain, 100 matched addresses, everything in Starter plus map view and advanced analytics. Agency (£199.99/month): 10 included domains, 500 matched addresses, everything in Professional plus priority support. Extra domains are £10/month each on any plan. Credit bundles (£59.99–£599.99) are available for additional addresses.
You'll be notified at 80%, 90%, 95%, and 100% usage. Once your allowance is used, new leads pause until the next billing cycle. You can purchase prepaid credit bundles at any time to continue tracking. Credit bundles offer volume discounts.
Yes, you can upgrade, downgrade, or cancel at any time. Upgrades are pro-rated for the remainder of the current billing cycle. All billing is month-to-month.